TrueTVplus. Launching a FAST Streaming Ecosystem for Sports, Classic Entertainment, and Independent Content
Executive Summary
TrueAmerican partnered with FAST Channels TV to launch TrueTVplus, a next-generation Free Ad-Supported Streaming TV (FAST) platform designed to showcase sports programming, classic films, television series, and independent original content from more than 100 niche content partners.
The platform combines curated entertainment with independent storytelling, creating a streaming destination where audiences can discover both recognizable favorites and unique programming from emerging creators and specialized media brands.
Powered by the white-label FAST streaming technology of FAST Channels TV, TrueTVplus delivers a scalable ecosystem that includes FAST linear channels, AVOD content libraries, and multi-device consumer applications.
Over the past two years, TrueTVplus has emerged as a FAST industry innovator, successfully launching 14 FAST linear channels now distributed across 40+ streaming platforms, generating significant growth in advertising revenues.
This partnership enables TrueAmerican to focus on content partnerships and audience growth while FAST Channels TV provides the technology infrastructure, channel playout, advertising monetization, and platform management required to scale the streaming ecosystem globally.
The result is a streaming platform designed to support content discovery, creator growth, and sustainable monetization in the evolving FAST market.
The Opportunity
The global streaming landscape continues to evolve rapidly, with FAST (Free Ad-Supported Streaming Television) becoming one of the fastest-growing segments in the industry.
While subscription streaming services dominate headlines, thousands of independent creators, niche media companies, and specialized content networks remain underserved when it comes to scalable distribution and monetization.
At the same time:
Viewers are increasingly interested in specialized and niche programming
Connected TV adoption continues to grow worldwide
Advertisers are shifting budgets toward ad-supported streaming environments
TrueAmerican recognized the opportunity to build a platform that aggregates high-quality content from independent and niche creators while offering audiences free access to diverse programming.
The objective was to create a streaming ecosystem capable of:
aggregating programming from 100+ niche content partners
supporting sports, classic entertainment, and independent storytelling
enabling content owners to launch and monetize FAST channels
delivering content directly to audiences through dedicated consumer apps
Through the FAST model, TrueTVplus removes subscription barriers while enabling sustainable revenue through advertising.
About TrueAmerican
TrueAmerican is a media company focused on expanding distribution opportunities for independent creators, niche media brands, and specialized entertainment networks.
By building partnerships with a diverse range of content owners, the company has assembled a library of programming that includes:
sports programming and athlete-driven content
classic films and television series
independent feature films
documentary storytelling
lifestyle and cultural programming
original productions from emerging creators
TrueAmerican’s mission is to provide creators with access to modern streaming infrastructure while delivering audiences a richer and more diverse viewing experience.
The Solution: TrueTVplus
To bring its vision to life, TrueAmerican launched TrueTVplus, a FAST streaming platform designed to combine traditional linear television experiences with the flexibility of modern on-demand streaming.
The platform provides viewers with a curated mix of programming including:
sports highlights and original sports content
classic films and television series
independent feature films and documentaries
niche entertainment channels
cultural and lifestyle programming
original productions from emerging creators
With programming sourced from more than 100 niche content partners, the platform provides audiences with a constantly expanding catalog across multiple genres.
TrueTVplus blends FAST linear channels with AVOD (Ad-Supported Video on Demand), allowing viewers to enjoy both channel-style streaming and on-demand discovery.
FAST Market Leadership
Over the past two years, TrueTVplus has established itself as an emerging leader in the FAST ecosystem.
The platform has successfully:
launched 14 FAST linear channels
secured distribution across 40+ TV streaming platforms
generated strong growth in advertising revenues
These channels are currently available through major streaming ecosystems and connected TV platforms, enabling broad audience reach across the streaming marketplace.
TrueTVplus continues to expand both its channel lineup and its distribution footprint as FAST adoption accelerates worldwide.
Technology Partner: FAST Channels TV
To power the TrueTVplus platform, TrueAmerican partnered with FAST Channels TV to provide a complete white-label FAST streaming infrastructure.
FAST Channels TV enables broadcasters, operators, and content owners to rapidly launch fully managed streaming platforms.
For TrueTVplus, the partnership includes:
White-Label Streaming Platform
A fully branded streaming environment tailored to the TrueTVplus audience.
Multi-Device Consumer Apps
Streaming apps available across major connected TV platforms including:
Roku
Amazon Fire TV
Apple TV
Android TV
Mobile devices
Web streaming platforms
FAST Channel Creation and Playout
FAST Channels TV provides automated channel playout technology allowing TrueTVplus to create and manage multiple linear FAST channels.
Advertising Monetization
The platform integrates programmatic advertising systems that generate revenue through ad-supported streaming.
Platform Operations and Support
FAST Channels TV manages technical operations including:
channel playout
platform maintenance
content ingestion
distribution infrastructure
This partnership enables TrueAmerican to focus on expanding content partnerships and audience growth.
Supporting Niche Content Creators
A core mission of TrueTVplus is supporting smaller and specialized content owners seeking entry into the FAST streaming ecosystem.
Unlike larger streaming platforms that prioritize major studio content, TrueTVplus provides creators with opportunities to launch and promote their programming.
Donald Shafer, co-founder of TrueTVplus, emphasized this vision:
“We value our partnerships with TV streaming platforms, but it's time for us to offer our content directly to our audience. We're also excited to help other content owners launch their own FAST channels and AVOD libraries, making it easier for them to participate in this growing market.”
Through its platform, TrueTVplus assists creators by providing:
FAST channel creation
AVOD library integration
marketing visibility across the platform
distribution across streaming ecosystems
This approach empowers independent producers and niche content brands to reach audiences that were previously difficult to access.
Content Ecosystem
TrueTVplus benefits from a large and growing network of content partners.
With more than 100 niche media partners, the platform delivers programming across a wide range of genres including:
sports programming
independent films
documentary storytelling
classic television and film libraries
niche entertainment channels
lifestyle and culture programming
Additionally, through its partnership with FAST Channels TV, the platform benefits from expanded content resources including:
80 FAST linear channels
2,000+ AVOD titles
This content ecosystem enhances viewer engagement and expands the platform’s programming variety.
Audience Strategy
TrueTVplus is designed to attract viewers seeking diverse programming beyond mainstream streaming catalogs.
Primary audiences include:
Sports Fans
Viewers interested in specialized sports programming and athlete-driven storytelling.
Classic Entertainment Audiences
Fans of classic television series and films.
Independent Film Enthusiasts
Audiences interested in discovering emerging filmmakers and documentary storytelling.
Niche Content Communities
Communities built around specialized genres represented by the platform’s content partners.
This strategy allows TrueTVplus to cultivate highly engaged audiences across multiple entertainment categories.
Strategic Impact
The partnership between TrueAmerican and FAST Channels TV has enabled the rapid launch of a scalable FAST streaming ecosystem capable of serving both creators and audiences.
Key outcomes include:
launch of TrueTVplus FAST streaming platform
creation of 14 FAST linear channels
distribution across 40+ streaming platforms
partnerships with 100+ niche content creators
expanded access to independent and specialized programming
scalable advertising revenue through FAST infrastructure
Together, TrueAmerican and FAST Channels TV are building a platform that supports content discovery, creator growth, and the continued expansion of the FAST streaming market.
Leadership Perspective
Donald Shafer
Co-Founder – TrueTVplus
“TrueTVplus is focused on helping content owners thrive in the FAST market. By providing the tools and distribution they need, we’re making it easier for creators to launch channels, reach audiences, and generate meaningful revenue.”
Russell Foy
CEO – FAST Channels TV
“TrueTVplus demonstrates how FAST streaming can unlock new distribution opportunities for independent creators and niche content partners. By combining a strong partner network with scalable streaming infrastructure, the platform is positioned for significant growth.”
About FAST Channels TV
FAST Channels TV enables broadcasters, platforms, brands, and content owners to launch fully managed FAST (Free Ad-Supported Streaming TV) channels and streaming services.
FASTChannels.tv provides end-to-end solutions for building and operating FAST ecosystems, including channel creation and playout, content sourcing, white-label OTT apps, ad monetization, and global distribution. Our platform powers hundreds of live linear channels and AVOD streaming experiences across major connected TV and streaming platforms.
By combining premium content, powerful streaming technology, and proven monetization strategies, we help partners quickly launch and scale streaming services without high upfront costs or complex infrastructure.
Launch Your Own Streaming Service or FAST Channel
Whether you're looking to launch your own streaming platform, create a branded FAST channel, or expand your service with a curated lineup of FAST channels, FASTChannels.tv provides a turnkey solution.
We handle the technology, distribution, and monetization—so you can focus on growing your audience and brand.
Learn more:
www.fastchannels.tv
info@fastchannels.tv
About TrueTVplus
TrueTVplus is at the forefront of the FAST (Free Ad-Supported Streaming Television) market, providing content owners with a comprehensive suite of tools to create, launch, and monetize streaming channels.
With an expanding distribution network, 23 FAST channels, and partnerships with more than 100 niche content creators, TrueTVplus is helping reshape the future of independent streaming media.
Learn more: