With the streaming market becoming ever saturated, the arrival of FAST Channels TV could have been seen as just another streaming service: it’s online, and there’s a huge amount of content at your fingertips. But FAST Channels TV takes a unique approach to content delivery.

Blockbuster had it’s moments - Going into the video store with New Releases was a huge thing for home entertainment. Being able to walk in, pick out 1 or 2 videos, buy popcorn and candy was essentially saving so much money from taking a whole family to a movie. New release windows increasingly became shorter, and “home entertainment” as we knew it changed. When Redbox and Netflix launched, subscription services felt like the way to go.

Creating for an audience while maximizing on revenues is a daunting task. The biggest issue with so much content available is combining and building a channel catered to a specific audience. It is easy for a big recognizable and legacy brand to create one specific channel if the brand has a loyal following, but for other content owners that have loads of various content and brands under the same umbrella, this may be a struggle.