Local Programming Gets a FAST Upgrade

As traditional media outlets face increasing challenges—declining ad revenues, shrinking newsroom staff, and the closure of local newspapers—many communities are losing access to vital local news and regional programming

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Russell Foy
How to Build (and Retain) your Streaming Audience

Whether you stream college sports, indie films, yoga sessions, DIY tutorials, religious services, or anything in between, every OTT service shares the same core goals: attracting an audience, keeping them engaged, and, most importantly, turning that viewership into revenue.

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Russell Foy
What to expect from FAST in 2025

Last year brought big changes to the streaming industry—from major mergers to shifting viewer habits—with last year’s ‘What to Expect’ report predictions of seeing more niche content, greater sports coverage and significant advancements in user experience all proving to be spot on.

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Russell Foy
FAST FAQs: A Guide to Ad Revenue and Monetization

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST channels have become a lucrative business model. This article addresses the most frequently asked questions about how FAST channels generate revenue, control ads, and maximize earnings.

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Russell Foy